Trustly Ecommerce Report
Today’s customers have high expectations from their ecommerce experience. But if that experience falls short, they will simply go elsewhere. Closing the gap can reduce this fallout and boost revenues. Get the in-depth insights on how to add more value at the checkout.
In this ecommerce research report, we reflect on the importance of the payments process in the overall customer experience.
Our research with consumers and merchants digs into the gaps that exist between customer expectations and the checkout experience, to highlight which key factors are costing merchants’ revenue.
The report highlights the overwhelming preference for debit options, the lack of trust that’s holding customers back and how speed, simplicity, control and convenience all influence customers at the checkout.
64% of consumers prefer debit options when paying online. 56% of consumers have aborted their purchase due to not trusting a site with their card details.