Cookie policy

What is a cookie?

A cookie is a small text file that websites store on your computer. There are two types of cookies: One type stores a file for an extended period of time on your computer (permanent cookies). It is used, for example, to tell you about what is new since your last visit to the website. The other type of cookies is called session cookies. During the time you are surfing on a website, such cookie is temporarily stored in your computer’s memory, for example in order to remember what language you have selected. Session cookies are stored for a short period of time on your computer and they disappear when you close your browser.

You will find more general information about cookies and electronic communication on The Swedish Post and Telecom Agency’s website.

The use of cookies at Trustly’s website

Trustly uses cookies to make the website work, to improve your user experience by giving you a personalized experience that's in line with your settings and to analyse web statistics. The information gathered may be shared with third parties. 

Any browser visiting Trustly’s sites will receive cookies from us. You must allow storage of cookies on your computer in order to use Trustly’s website in the manner we have intended. You can also at any time opt-out from cookies by changing your browser settings. Further information on how to change your cookie settings are available below and in the help menu in the browser. If you do not allow cookies or if you choose to opt-out from them, please note that parts of the website will not function properly and that this will affect your user experience. 


Type of Cookie

Details and purpose

Name and expiry

Functionality of the website

HasAcceptedCookies is a permanent cookie set by Trustly’s website when you have given your consent to this cookie policy. The cookie is used to register that you have approved this cookie policy, so that you do not need to approve it next time you visit Trustly’s website. The cookie is stored permanently on your computer until it is manually deleted.

Trustly may place additional cookies in the future in order to make the website function as intended.

HasAcceptedCookies is stored permanently on your computer until it is manually deleted.

Analysis tool for web statistics

Trustly’s website uses Google Analytics in order to understand how visitors use the website. Google Analytics is a web-analytics software of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics is using cookies which are stored on your computer and which allow us to analysis your behavior on our website. The information generated by these cookies includes information about how you use the website such as what pages are displayed, where the usage is happening and the number of visits, including a unique User ID/Client ID.

The information received from the Google Analytics cookies (including a truncated version of your IP address) is transmitted to and stored by Google on servers in the U.S.  Google will use the information on Trustly’s behalf to analyse the use of Trustly’s website by users, to compile reports regarding the website activities and to perform additional services for Trustly in context of the use of the website and online functions. The truncated IP address will not be combined with other data of Google. Please see below for further information on how we transfer IP addresses to Google.

The cookies placed by Google Analytics are the following: (__utmz), used to understand how visitors found the website; (__utma), identifies unique visitors; (__utmb), determines new sessions or visits; (__gat), used for technical reasons to limit the number of queries to; and (__ga), used to separate visitors.

__utmz is stored for six months;

__utma is stored for two years;

__utmb is stored for 30 minutes.

__gat is only stored for a few minutes; and

__ga is stored for two years.


At Trustly’s website we show videos from Trustly’s YouTube channel which are shown in YouTube’s film player. If you choose to play a film or otherwise interact with Trustly’s website where Youtube films are shown, YouTube may set cookies on Trustly’s website. Trustly has no access to, and cannot control, these cookies or the information they are gathering. Additional cookies may be placed by YouTube in order to enable usage of the YouTube-features on Trustly’s website. Please go to YouTube's website ( for further information of these cookies.

Various cookies with different expiry dates.

Data analysis via Delta Projects

Trustly uses an analysis tracking tool, Delta Projects, on its website. The analysis tracking tool is used for the purpose of analysing online behaviour and to gather information concerning users browsing Trustly’s website. When browsing Trustly’s website, Delta Projects will create cookies stored in the users’ browser. The cookies contain small pieces of text data including a unique, but non-personal, identifier of the browser.

1 year

This is a cookie pattern that appends a unique identifier for a website visitor, used for tracking purposes. The cookies in this domain have a lifespan of 10 years.


10 years

This cookie contains browser and a user unique ID combination, used for targeted advertising.

90 days


This cookie is used to authenticate members and API clients.

1 year


Google Analytics – IP Masking and Web Statistics

As stated above, Trustly uses Google Analytics to evaluate how its website is used in order to improve the contents, navigation and structure. Trustly has set the Google Analytics tool to ensure that the information stored by Google is anonymous. This is done by Google Analytics by truncating (removing) the last digits from the visitor’s IP address before the information is stored by Google (so-called IP masking). Google may transfer this information to a third party if required by law or in the event a third party is processing the information on behalf of Google. Further information regarding the terms of use and data protection of Google can be found on and on

No to web statistics and cookies?

If you do not wish your visits to Trustly’s website to be shown in the statistics in Google Analytics, you can prevent the collection of the data generated by the cookie (incl. your truncated IP address) and the processing of the data by downloading and installing the browser-plugin available under

If you do not wish Delta Projects to create and store any cookies in your browser, you can prevent Delta Projects from assigning cookies by clicking the following link and follow the instructions on their website: Opt-out-cookie.

In addition, most browsers allow you to control cookies through their settings preferences. Browser manufacturers provide help pages relating to cookie management in their products. Please follow the link below for further information.

Google Chrome

Internet Explorer

Mozilla Firefox



Third-party cookies

Our cookie table above lists the third party cookies on our website. Please note that the names of the cookies may change over time. Please see LinkedIn’s Cookie Policy here, Facebook’s here and Pardot’s here for further information of these cookies.

Links to Other Websites

Trustly’s website may contain links to third party websites. If you visit these websites, Trustly’s cookie policy does no longer apply. We recommend that you visit these websites and read their policies before you use these websites.


If you have any questions about our Cookie Policy, you are welcome to contact us by sending an email to