2112-ec-holiday-hangover-blog1

Don’t get caught with a holiday sales hangover

Q4 is often the most chaotic period of the year, thanks mostly to Black Friday, quickly followed by the holiday period. Busier times generally means more sales. Which is a great thing. But there’s a catch. More complicated returns, complicated cross-border refunds and delivery issues. These complications cost money and time and often leave you with a huge headache to deal with going into the new year.

With over one-third of retailers stating that they have to hire extra staff over this busy period, costs often skyrocket too, cutting into your margins. There was over $428 Billion worth of merchandise returned to the merchant in 2020 alone, which accounts for about 10% of all retail sales. That means that roughly one in every ten items is returned. Comparatively in the UK, an estimated 45% of the population made a return of at least one item in 2020. These numbers are obviously likely to peak in Q4, due to there being more sales, in general.

The remedy for avoiding a sales hangover

It’s not all doom and gloom though. Help is at hand. We’ve prepared a special holiday hangover white paper, giving you insight into how the holiday period is changing, and - most importantly - what you can do to adapt and get ahead.

Our whitepaper dives in on returns and refunds, identifying what you can do to alleviate some of the stresses of the holiday period.

Request your copy of our holiday hangover white paper and get a handle on the sales rush.

  • e-commerce